Vim tias muaj tsawg dua cov xov xwm tshaj tawm thiab tsawg dua cov suab nrov tshaj tawm, Veganuary 2026 tau zoo li ntsiag to rau qee tus. Raws li cov neeg siv khoom saj hloov pauv thiab cov qauv zaub mov hloov pauv, cov hom lag luam yuav ua li cas tsim cov khoom lag luam cog qoob loo zoo siab tiag tiag nrog lub sijhawm khaws cia tiag tiag - thaum lub sijhawm Veganuary thiab tom qab ntawd? Melissa Bradshaw ntawm The Plant Base tshaj tawm.
Thaum pib xyoo 2020, thaum muaj kev lag luam zaub mov thiab dej haus ntau tshaj plaws, Veganuary - qhov kev sib tw txhua xyoo uas txhawb kom cov neeg siv khoom tso tseg cov khoom tsiaj rau lub Ib Hlis thiab tom qab ntawd - tau tso tawm ntau yam kev tsim kho tshiab. Cov khoom tshiab tau tso tawm ntau heev, lo lus 'vegan' nyob txhua qhov chaw thiab cov khw muag khoom tau txhawb nqa cov khoom lag luam nthuav dav nrog kev ua koob tsheej nrov nrov thiab muaj kev ntseeg siab.
Lub khw muag khoom noj ceev ceev hauv UK tau ua tus thawj coj nrog kev qhia txog kev tso tawm loj xws li Greggs 'Vegan Steak Bake (tom qab kev tso tawm ntawm nws lub cim Vegan Sausage Roll rau Veganuary 2019), Subway's Meatless Meatball Marinara thiab Papa Johns' Jackfruit Pepperoni pizza.
Ua rau muaj kev zoo siab rau cov neeg tsis noj nqaij thiab cov neeg sim noj zaub mov Vegan thawj zaug, cov kev tshaj tawm no tau muab cov khoom noj tshiab rau cov neeg uas tsis noj nqaij thiab mis nyuj - cov kev xaiv uas sawv ntawm cov ntiv taw rau cov ntiv taw nrog lawv cov neeg tsis noj nqaij thiab tsis zoo li kev sib haum xeeb hauv kev lag luam uas ib txwm muaj nqaij.
Rau xyoo tom qab, qhov kev sib tham txog kev tsim khoom tshiab zoo li tsis muaj zog - thiab cov neeg siv khoom tab tom pom. Txawm hais tias kev koom tes ntawm Veganuary nce ntxiv txij li thaum nws pib xyoo 2014, nrog kwv yees li 25.8 lab tus tib neeg koom nrog thoob ntiaj teb xyoo tas los, ntau tus ntseeg tias qhov kev tshaj tawm tau pib ploj mus.
Millie Wallage, tus thawj coj kev txhim kho lag luam ntawm lub koom haum kev lag luam thiab tus muab kev lag luam cog qoob loo The Vegetarian Society, tau hais rauLub Hauv Paus Cog Qoob LooXyoo tas los no, Veganuary txhais tau tias yog lub sijhawm loj hauv khw loj, kev tshaj tawm tshiab, kev yuav khoom tshwj xeeb thiab kev zoo siab tiag tiag. Xyoo no, nws zoo li muaj kev tshaj tawm ntau dua, nrog tsawg dua cov khoom tshiab tiag tiag thiab tsawg dua suab nrov.
Muaj tseeb tiag, qhov tsis muaj suab nrov no tsis tau txhais hais tias tsis muaj dab tsi tshwm sim hauv lub lag luam. Wallage lees paub tias kev hloov cov lus siv yuav ua lub luag haujlwm, taw qhia tias kwv yees li 55% ntawm cov hom lag luam tam sim no xaiv cov cim lag luam 'raws li cov nroj tsuag' dua li 'vegan' hauv kev siv zog los nyiam cov neeg tuaj saib dav dua thiab zoo li tsis txwv.
"Qhov kev hloov pauv ntawd, ua ke nrog ntau tus neeg noj zaub mov tsis tu ncua, tej zaum yuav txhais tau tias Veganuary tsis zoo li lub sijhawm tshwj xeeb dua li yav dhau los," nws xav.
Qhov rov qab los ntawm falafel
Xyoo no, ib qho kev thuam uas ntau tus neeg pom, tshwj xeeb tshaj yog hauv kev pabcuam zaub mov, yog qhov tsis muaj kev tsim kho tshiab hauv kev tsim cov khoom noj vegan - rov hais dua lub sijhawm thaum falafel thiab hummus wraps feem ntau yog cov zaub mov ua los ntawm cov nroj tsuag. Qhov ntau yam tsawg tsawg no sib txawv ntawm cov xyoo dhau los, thaum cov khoom noj hloov pauv nqaij tau nyob rau ntawm lawv qhov siab tshaj plaws thiab cov khoom noj tshwj xeeb Veganuary coj qhov tshiab tiag tiag rau pawg no.
"Cov hom lag luam yuav tsum mloog cov neeg siv khoom xav tau dab tsi tiag tiag," The Vegetarian Society's Wallage hais. "Muaj ib zaj lus tso dag uas ntev los lawm tias tsis muaj leej twg xav tau lwm daim falafel qhwv, tsis yog vim falafel phem, tab sis vim tib lub tswv yim pheej rov ua dua."
Xyoo 2026 Subway cov kev xaiv Veganuary muaj cov falafel patty uas raug tsoo, ua los ntawm chickpeas, tshuaj ntsuab thiab txuj lom, thaum cov khoom muag tsawg tsawg yav dhau los ntawm cov saw hlau sub sandwich muaj cov khoom siv cog rau cov nqaij pob, nqaij qaib thiab nqaij nyuj steak. Lub caij no, Starbucks UK nyuam qhuav raug thuam los ntawm cov neeg tsis txaus siab vegans vim yog kev tshem tawm nws cov Beyond Meat Breakfast Sandwich thiab kev qhia, hloov chaw, ntawm spinach thiab pea falafel qhwv.
Nicole Whittle, tus tsim cov ntsiab lus vegan hu ua 'Vegan Beauty Girl,' tau sau rau ntawm nws Instagram: "Tsis txhob nkag siab kuv yuam kev, kuv nyiam falafel tab sis yog tias koj xav tias koj yuav ntes kuv hauv Subway lossis Starbucks rau cov zaub mov vegan classic koj yuam kev heev. Kuv yuav mus rau kuv lub khw muag khoom noj Middle Eastern hauv zos qhov chaw uas nws ib txwm ua tau zoo tshaj plaws."
Lub caij no, Costa Coffee cov kev xaiv noj su tshiab rau Veganuary 2026 - ib qho dos bhaji qhwv thiab kua txiv lws suav - tau ntsib kev tsis txaus siab ntxiv los ntawm cov neeg siv social media.
Cov kev tshaj tawm yooj yim dua, tsom mus rau zaub no qhia txog kev hloov mus rau cov khoom noj khoom haus tag nrho hauv kev lag luam zaub mov thiab dej haus uas yog los ntawm cov nroj tsuag. Nyob rau xyoo tas los no, kev txhawj xeeb ntau ntxiv txog cov khoom noj uas tau ua tiav ntau dhau - cov khoom noj uas tau ua tiav ntau yam kev lag luam thiab ua los ntawm cov npe ntev ntawm cov khoom xyaw suav nrog cov khoom ntxiv dag zog, feem ntau nrog lub hom phiaj ntawm kev txiav cov nqi - tau ua rau muaj kev cuam tshuam loj rau cov nqaij hloov pauv los ntawm cov nroj tsuag, ntau yam uas muaj cov khoom xyaw xws li cov tshuaj preservatives thiab cov thickeners kom ua tiav cov qauv zoo li nqaij tiag tiag.
Qhov kev hloov pauv no tuaj yeem piav qhia vim li cas cov khw muag khoom noj zoo li ua si nws muaj kev nyab xeeb nrog cov kev xaiv paub zoo (lossis hauv lub qhov muag ntawm ntau tus, dhau lawm) xws li falafel txo hwj chim. Txawm li cas los xij, cov npe hloov nqaij xws li Planted tau tsim cov kev xaiv 'daim ntawv lo huv dua' nyob rau xyoo tas los no, ua los ntawm cov npe khoom xyaw yooj yim, luv luv thiab tus neeg siv khoom zoo.
Tsis tas li ntawd xwb, cov khoom noj uas tsis ua tiav ntau thiab tsis ua rau mob plab xws li taum pauv, tempeh thiab taum pauv tau pom tias muaj kev muag khoom ntau ntxiv hauv khw muag khoom, nrog rau cov khoom noj no muaj peev xwm muab cov ntaub pua plag dawb zoo tagnrho rau kev tsim cov zaub mov txawv tshiab los ntawm ntau yam kev ua kom saj thiab kev pabcuam (xav txog: taum pauv kib hauv quesadilla noj tshais, tempeh uas muaj ntxhiab nqaij npuas kib hauv 'BLT'-inspired sub, lossis chickpea 'tuna mayo'-style qhwv).
Tsim cov khoom lag luam zoo
Yuav kom tsim cov khoom lag luam sib txawv uas nyiam cov neeg siv khoom thoob plaws hauv ib xyoos, thiab tsis yog rau Veganuary xwb, cov hom lag luam yuav tsum nyiam cov neeg siv khoom feem ntau - tsis yog rau cov neeg uas sim ua zaub mov raws li kev cog qoob loo thaum Lub Ib Hlis ib zaug xwb.
Qhov no txhais tau tias yuav tsum xav txog cov neeg uas nyiam noj zaub mov yooj ywm (flexitarians), uas tam sim no muaj lub cib fim loj hlob tshaj plaws rau pawg neeg no vim tias txoj kev noj zaub mov no (txhob txwm txo cov khoom tsiaj uas noj, tsis txhob tshem tawm tag nrho) tseem niaj hnub nce ntxiv.
Ib yam li kev tsom mus rau kev sau cov ntawv lo uas tsis txwv rau txhua tus, thiab xyuas kom cov khoom muaj tus nqi sib tw, kev tsim cov qauv tshiab uas saj zoo tiag tiag yuav tsum yog qhov tseem ceeb tshaj plaws.
Muaj ib qho kev nkag siab yuam kev ntawm cov neeg siv khoom (tshwj xeeb tshaj yog cov neeg uas nyiam noj nqaij ntau thiab feem ntau tsis tig mus rau cov kev xaiv ua los ntawm cov nroj tsuag) tias cov neeg tsis noj nqaij lossis cov neeg tsis noj nqaij (vegan) yeej ib txwm sib npaug rau qhov saj. Nws yog ib qho tseem ceeb uas yuav tsum daws qhov kev xav no los ntawm kev qhia cov kev xaiv uas tau xav txog qhov saj thiab kev txaus siab - kev tso tawm cov khoom tsis muaj txiaj ntsig uas tsis muaj qhov saj lossis cov qauv yuav ua rau cov neeg siv khoom poob siab, cuam tshuam kev yuav khoom dua tsis yog ntawm cov khoom lag luam ntawd xwb, tab sis ntawm lwm cov khoom zoo sib xws hauv pawg no thiab.
Daria Pashkova, tus thawj coj kev lag luam ntawm lub tuam txhab khoom xyaw poov xab Ohly, tau hais tias kev muab qhov tseem ceeb rau cov saj umami yuav yog qhov tseem ceeb rau kev vam meej hauv Lub Ib Hlis thiab tom ntej.
"Cov kev xaiv ua los ntawm cov nroj tsuag yog qhov tseem ceeb uas ua rau lub Ib Hlis muaj kev noj qab haus huv zoo; txawm li cas los xij, ntau yam khoom tsis muaj qhov tob ntawm qhov saj lossis qhov nyuaj ntawm cov saj," nws hais. "Cov khoom xyaw nplua nuj Umami tuaj yeem pab muab cov lus qab uas xav tau los tsim cov zaub mov uas ua los ntawm cov nroj tsuag kom txaus siab dua."
Kev tsim kho tshiab uas muaj ntau yam saj umami kuj tseem tuaj yeem coj kev txhawb nqa zoo rau cov khoom uas tau tsim nrog cov ntaub ntawv pov thawj 'zoo dua rau koj' ua ntej - thaum ntau qhov kev tso tawm Veganuary yuav tsom mus rau kev sib haum xeeb nrog cov qauv no thiab ua kom tau raws li qhov xav tau ntau dua cov kev xaiv vegan-led, cov ntawv lo huv dua, lawv yuav tsum ua haujlwm hnyav kom ntseeg tau tias kev txo qis ntawm sodium, roj saturated, qab zib lossis cov khoom ntxiv dag tsis ua rau muaj kev cuam tshuam. Cov neeg siv khoom niaj hnub no tsis kam ua raws li qhov no.
Helen Zhang, tus kws tshaj lij kev lag luam ntawm Green Spring Technology, tus neeg muab khoom xyaw, tau hais rau The Plant Base tias: "Kev yuav thawj zaug tej zaum yuav yog kev coj ncaj ncees, tab sis kev yuav rov qab dua tsuas yog kev xav xwb. Cov mis yuav tsum daws cov teeb meem ntawm cov lus tsis zoo thiab qhov ncauj ua ntej. Tom qab ntawd, nws yuav tsum ntxiv 'ntxiv' - txawm tias nws yog qhov saj tshwj xeeb, xim ntuj ci ntsa iab lossis cov txiaj ntsig zoo los ntawm cov nroj tsuag."
Nws hais ntxiv tias kev tsim cov khoom lag luam tseem ceeb xav tau cov khoom xyaw uas tuaj yeem nthuav dav, zoo tas li thiab txhawb nqa los ntawm kev txhawb nqa kev siv tshuab txhim khu kev qha.
"Qhov no ua kom cov khoom muag tau thaum Lub Ib Hlis zoo ib yam li cov uas muag thaum Lub Xya Hli, ua rau cov neeg siv khoom ntseeg siab," Zhang xaus lus.
Lub sijhawm tshaj tawm: Tsib Hlis-06-2026
